- Send recruiters to recreational locations where your intended recruits are likely to be, such as ski resorts, summer gathering spots.
- Design a "Boot Camp" (with pay) to entice people to develop skills for your organisation's needs.
- Create a memorable identity at job fairs.
- Go outside your typical target groups for recruiting. Learn which talents and skills can be easily trained to transfer into your organisation.
- Think "low tech" to find employees. Direct-mail items, such as coupons, postcards and giveaways to targeted demographics, can be powerful recruitment tools.
- Don't forget the international labour market.
- Create 12- to 16-hour availability for recruiting and hiring by staggering HR schedules. Accommodate candidates' needs for before- and after-work interviews.
- Have senior managers interview candidates.
- Develop and market strong internship programs to promote your company and also find good talent.
- Provide an "open house" to showcase your company to the outside world.
- Promote the values of your company all the time.
Reprinted from Workforce Online, August 1998.